Campaign Updates & Communication
Keeping supporters informed is an important part of managing a successful fundraising campaign.
Campaign organizers are encouraged to provide clear, timely, and accurate updates throughout the life of the campaign.
Why Updates Matter
Campaign updates help supporters understand:
How the fundraiser is progressing
Whether circumstances have changed
How funds are being used
What milestones have been reached
Whether additional support is still needed
Consistent communication can help build trust between organizers and supporters.
What to Include in an Update
Campaign updates may include:
Progress toward the fundraising goal
Important changes in the campaign
New photos or information
How donations have helped
Upcoming needs or deadlines
Thank-you messages
Changes involving the beneficiary
Updates should remain truthful and relevant to the purpose of the campaign.
Keep Information Accurate
If important information changes after a campaign is published, the organizer should update the campaign when appropriate.
This may include changes to:
The fundraising goal
The beneficiary
The expected use of funds
The timeline
The amount still needed
Thank Your Supporters
Recognizing donors and supporters can help maintain engagement.
Campaign organizers are encouraged to thank people who:
Donate
Share the campaign
Promote the fundraiser
Provide community support
Avoid Misleading Updates
Campaign updates must not include false, exaggerated, deceptive, or misleading information.
Organizers should not create artificial urgency or make claims that cannot be supported.
Protect Privacy
Do not share private or sensitive information about donors, beneficiaries, children, family members, or other individuals without appropriate permission.
Communication With Donors
When possible, organizers should respond respectfully to reasonable questions about the campaign.
Supporters may want clarification about:
How funds are being used
Whether the campaign is still active
Changes in circumstances
Campaign progress
Sharing Your Campaign
Campaign organizers may continue sharing their fundraiser through:
Social media
Email
Text messages
Community groups
Organizations
Local networks
Personal contacts
Regular sharing can help keep the campaign visible.
Closing or Completing a Campaign
When a campaign reaches its goal or is no longer active, organizers are encouraged to provide a final update.
A final update may explain:
That the campaign has ended
Whether the goal was reached
How the support helped
Any final message to donors
Questions About Campaign Communication
If you need assistance updating or managing your campaign, contact Nativa Alliance Community Action through the website.
Nativa Alliance Community Action
Keep Supporters Informed. Keep Your Community Connected.